When the message has a link button, Click tracking shows who tapped it. The click shows as the Clicked stage in the funnel, in the Clicked column of the campaign report and in each contact's history. Setup has two parts: a subdomain of yours, done only once, and the option turned on in each link button you want to follow.
In this article's example, Loja Bem Viver wants to know who tapped the See deals button in the Black Friday campaign.
Part 1 — the tracking subdomain
Setup is in WhatsApp Connection, on the Click tracking card, which shows once the number is connected. Like the whole page, it is available to people with the Admin role.
- In Tracking subdomain, enter a subdomain of one of your business domains. Camila used links.lojabemviver.com.br.
- Click Set up. The screen shows two CNAME records, with the Type, Name and Value columns and a copy button for each.
- Create both records in your domain's DNS, wherever it is hosted, copying exactly what the screen shows. If your DNS provider has a proxy option, follow the screen's own guidance for these records.
- Go back to the page and click Verify.
Why a domain of yours: the button link must belong to your business to be accepted by Meta when the template is reviewed. The screen itself recommends using, ideally, the domain verified in your Meta business account — it lowers the chance of rejection. Always use a subdomain (such as links. or deals.), not your website's main address.
Subdomain statuses
- Awaiting DNS — right after setup, while the records have not been found.
- Issuing certificate — the records were found and the secure address is being prepared, automatically.
- Active — all set. The Tracking active banner confirms that clicks now show in the campaign funnel.
- Error — something blocked activation. Check the records.
- Inactive — tracking was turned off on the platform side, for example with the account suspended.
While the subdomain is not active, each record shows an indicator: Propagated, Waiting for propagation or Value mismatch — check the record. The last one is almost always a typo or an old record with the same name. DNS changes can take from minutes to a few hours to apply; if you see "Still awaiting DNS/certificate. Try again in a few minutes.", wait and click Verify again.
Part 2 — turn tracking on in the button
With the subdomain Active, open the template in Templates. In a Link (URL) button, enter the destination address as usual (the store's deals page, for example) and turn on Track clicks on this link.
- If the subdomain is not active yet, the option stays off, with a not-configured notice and the Set up in WhatsApp Connection shortcut.
- When you turn it on, a warning says the link will go through your tracking domain and that, if you leave SendFast, this button will stop working. Keep that in mind for templates you plan to use for a long time.
- The template goes to Meta's review like any other. Turning tracking on in an approved template is an edit, and it goes back to Under review.
A template accepts up to two link buttons, and each one can have tracking on or off.
Where clicks show
- Campaign funnel and Dashboard — the Clicked stage and the Click rate (clicked ÷ delivered). Each message counts once in the funnel, even if the person taps several times.
- Campaign recipients table — the Clicked column: Yes, Yes (3×) when there was more than one click, or No. The column also goes into the exported spreadsheet.
- Contact page — in Message history, the same Clicked column, campaign by campaign.
With this, Camila picked out who tapped See deals and did not buy, for a reminder message just for them.
Removing the subdomain
The Remove button asks for confirmation, because the link buttons of templates using that subdomain stop working. A campaign with a tracked button also cannot be sent without an active subdomain: if it is scheduled, it becomes Paused with the reason Link tracking unavailable. Before removing, change the templates you still plan to use or turn tracking off in them.
Where to go next
- Templates — build the link button and submit it for approval.
- Campaigns — the report with the Clicked column and the exports.
- Dashboard — the click rate of every campaign in the period.
In short: in WhatsApp Connection, enter a subdomain of your business, create the two records the screen shows, click Verify until it is Active, turn on Track clicks on this link in the template button and follow who clicked in the funnel, the campaign report and each contact's page.