In WiseData NPS, the first step when creating a survey is choosing the type. They all follow the NPS model (the 0-to-10 rating and the promoters, passives and detractors calculation), but each one is designed for a different goal. Choosing the right type makes the question more fitting and the results more useful.
The six available types
Relational NPS — measures the customer's overall relationship with your brand over time. Recommended for tracking loyalty periodically (for example, quarterly or every six months).
Transactional NPS — measures the experience right after a specific interaction or transaction. Ideal for evaluating one-off touchpoints, like a purchase or a support ticket.
Product NPS — measures satisfaction with a specific product or feature. Perfect for collecting feedback about what you offer.
eNPS (Employees) — measures your team's satisfaction and engagement. Used to track organizational climate. It allows anonymous responses, which usually makes people more comfortable answering honestly.
Brand NPS — measures the overall perception of your brand in the market. Useful for perception and positioning research.
Competition NPS — compares your company with the competition. Ideal for competitive analysis and benchmarking.
What changes (and what doesn't) between them
Regardless of the type, the result is read the same way: the NPS score, calculated from promoters, passives and detractors (see the article on NPS and metrics). What changes by type is mainly:
The suggested question — when you pick the type, the platform already offers a ready-made question that fits it, which you can use as is or adjust.
The sending context — relational you send periodically; transactional, right after the event.
The anonymity option — available in eNPS, since it's an internal survey.
In all of them you can also set up different follow-up questions for promoters, passives and detractors — so each respondent sees the right question for their score.
How to choose
Want to measure overall loyalty over time? Use Relational.
A purchase or support interaction just happened? Use Transactional.
Want feedback on a product or feature? Use Product.
Want to hear from your team? Use eNPS.
Want to understand brand perception or compare with competitors? Use Brand or Competition.
In short: WiseData NPS has six survey types — Relational, Transactional, Product, eNPS, Brand and Competition — all on the NPS model. Choose by your goal: the suggested question and options adapt to the type, and the way you read the score is always the same.